About Us

America’s source for European Watch Bands

The Watch Prince is an online retailer of watch bands based in White Plains, New York and has been in operation since 2003. Along with a few, very dedicated employees, we seek to provide our customers with a pleasant Internet shopping experience.

Over the first six years of our business, we were continually adding new products as customers asked for them. Our desire to offer whatever people asked for led us to become the source for one of the largest selection of watch accessories. The economic recession of 2010 forced us to evaluate our business strategy and make changes.

In May of 2011, we launched a new website, with a more focused product line. We now specialize in offering leather watch bands from European strap makers. We strive to make it easy for you to purchase watch attachments from brands such as Bonetto Cinturini, Di-Modell, Eichmuller, Fluco, Hirsch, and Morellato.

Our focus on the European brands means that we will not be all things to all people. If you want the cheapest band you can find, they may be increasingly difficult to find as we liquidate those items from inventory. If you want to find a quality replacement strap for your mid- to higher-end watch, we just might be the place for you to shop.

Rather than being a transaction-oriented retailer, we seek to offer watch bands that we would wear. We are small. We don’t have a call center staffed with order takers that know nothing about their products. We understand that your watch is important to you, and you want a watch band that complements it.

It is also important to know that although we are small and personalized, we are also efficient. All orders for in-stock items that are received by 4:00 p.m. (Eastern Time), are shipped the same day. We process returns and exchanges promptly. As mentioned in the opening paragraph, we want your online shopping experience to be pleasant.

For additional information about shopping with us, please peruse our Frequently Asked Questions page. Of course, you are welcome to call us or send an email. You may also read my blog, follow me on Twitter, or view our Facebook page.